SMOKEY BEAR IS DEAD

This is a public service announcement campaign for the non-profit organization the National Association of State Foresters. It is designed to cut straight to the chase and cause a strong and profound emotional reaction within the viewer, pushing them to immediate action.

VIDEO MANIFESTO
Narrated by a seasoned voice actor, this manifesto showcases the core message of the campaign.
PRINT CAMPAIGN
Continuing off of the themes presented in the manifesto, the print campaign showcases the displaced forest animals after their homes are destroyed.
PROGRESS & IDEATION
These are the sketches and rough mockups done as part of prep for both the video and the print campaign.
This project was a collaborative effort between me and Anika Jop
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